Happy 4/20!

In celebration of this wonderful day, I bring to you some branding done by various companies in a hypothetical campaign for legal marijuana. Print Magazine challenged four top design firms to brand weed, and these are the results. Some really great stuff. If only it came like this now!

From Lust, a design firm from Amsterdam:

From Base's New York office, nodding toward weed's illegal past with reused packaging.

From Strømme Throndsen, based in Oslo, Norway, holding first place for designs in my book.

Last but not least, coming from The Heads of State, a firm from Philadelphia. Check out the label names.

Celebrate responsibly.

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